Course Overview

“The only currency that this firm has…that any firm has these days…is its winning streak. The kevlar* of knowing the answer.” – Bobby Axelrod, CEO of Axe Global, Billions (TV Series)

Knowing the answer in marketing can be difficult. How can you know the answer when most marketing textbooks and courses do not teach you principles that are true and applicable? Ask ten different marketers what the goal of marketing is, and you will likely get ten different answers.

This course teaches you the principles of marketing. Get ready for a dose of evidence-based knowledge that will help you with your real-world marketing problems.

“Okay, boss, I know what we should do” will be your response to any marketing challenge after taking this course. Brand Salience, Distinctiveness, Positioning, Segmentation and Targeting? You: “I’ve got this.” The 4 Ps – Product, Price, Place (i.e., Distribution), Promotion (i.e., Marketing Communications)? You: “Easy-peasy.”

Take this course and put on the kevlar of marketing knowledge.

*Kevlar is the material used in bulletproof vests.

What You Will Learn

• Play

24 bite-sized lessons
(approx. 8 hours)

• Information

Examples, theory, practical takeaways

• Globe

Experts with global experience

Managers & Executives

Upskill yourself and get a promotion.

Career Movers

Up your knowledge and impress.

Entrepreneurs

Increase your wisdom and save the day.

Teams

Create a common language around marketing.

Rory Sutherland

Vice Chairman,
Ogilvy

Dr. Lachezar Ivanov

Chief Marketing Officer,
Wealthbold

Tom Rothenberg

Global Business Lead,
Interpublic Group

Samori Gambrah

Global Brand Director,
Captain Morgan

Ger Roe

Creative Director,
Publicis

Islam ElDessouky

Global Vice President Creative,
Coca-Cola

Michael Nevski

Director Global Insights,
Visa

Eaon Pritchard

Strategy Lead,
cummins&partners

Nthabi Motsoeneng

Chief Marketing Officer, MENA,
Pernod Ricard

Colin Lewis

Director,
Retail Media Works

Elizabeth Mokwena

Executive Marketing Director,
Unilever

Trix van der Vieuten

Head Global Brands Marketing Strategy,
Versuni

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FAQ

What is Principles MBA?
Principles MBA is the home of the Marketing Principles course – an evidence-based course designed to boost your confidence, advance your career, and help grow your brand.

What does the course cover?
The Marketing Principles course is structured into 7 on-demand chapters, each containing 3–4 bite-sized lessons (24 lessons in total). For a full breakdown of each chapter, visit the course landing page.

How are the lessons structured?
Each lesson includes a concise written explanation with examples to introduce the topic and theory in an engaging way, followed by practical takeaways and a short video featuring a contributing expert sharing the principles they use to run global brands.

How long does it take to complete the course?
The course is self-paced and takes around 8 hours in total. Most learners complete it in about two weeks, allowing time to absorb and apply the material.

Who is this course for?
This course is designed for managers and executives looking to advance their careers, career movers wanting to stand out in interviews, entrepreneurs who need to get the most out of their marketing efforts, and teams aiming to build a common language around marketing.

How much does the course cost?
The course is available for a one-time fee of $195 (plus VAT where applicable), with lifetime access included.

If you're purchasing training for a team of ten or more, we offer group discounts – get in touch at [email protected].

If you don’t enjoy your course, can you get a refund?
Yes. If you’re not satisfied, get in touch at [email protected] within 30 days for a full refund.

How do you access the course if you’ve already purchased it?
Click the link below and enter the email address you used at checkout. You’ll instantly gain access to your course.

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Team Training: Marketing Principles for Groups

If you're purchasing training for a team of ten or more, we offer group discounts and customized training options. To learn more, get in touch at [email protected].

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Privacy Policy

Effective Date: 1 January 2025
At PrinciplesMBA.com, we are committed to protecting your personal data and complying with the General Data Protection Regulation (GDPR). This Privacy Policy outlines how we collect, use, store, and share your information, and what rights you have under the law.
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1. Who We Are
PrinciplesMBA.com is the data controller responsible for the processing of your personal data in connection with your use of our website and services. If you have any questions about this policy or how your data is handled, you can contact us at:
Email: [email protected]
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2. What Personal Data We Collect
We collect and process the following types of personal data:
• Identity and contact details: Your name and email address when you make a purchase or contact us.
• Payment and transaction information: Processed securely by our third-party provider (we do not store payment details ourselves).
• Usage data: Information on how you use our website, including IP address, browser type, time zone settings, and interactions.
• Marketing preferences: Your preferences when opting in to receive updates or newsletters.
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3. Legal Basis for Processing
We process your personal data only when we have a valid legal basis to do so under GDPR, including:
• Contractual necessity: To deliver the course you’ve purchased.
• Legitimate interest: To improve our services and ensure website functionality.
• Consent: When you opt in to receive marketing communications.
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• Comply with legal and regulatory obligations
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We use trusted third-party service providers to:
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These providers act as data processors under GDPR and only process data on our instructions. We ensure they adhere to strong data protection standards.
We do not sell your data to third parties.
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7. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes it was collected for, including for legal, accounting, or reporting obligations. You may request deletion of your data at any time (see Section 8).
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8. Your Rights Under GDPR
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To exercise your rights, please contact us at [email protected]. We aim to respond to all requests within one month.
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9. International Data Transfers
Some of our service providers may process your data outside the European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the European Commission.
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10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect legal or operational changes. We encourage you to review this page periodically.
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11. Related Policies
This Privacy Policy should be read alongside, and in addition to, our Terms and Conditions, which can be found at: www.principlesmba.com/#conditions
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If you have any questions or concerns about how we handle your data, please contact us at [email protected].

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Terms and Conditions

Effective Date: 1 January 2025
These Terms and Conditions ("Terms") govern your use of PrinciplesMBA.com and your access to the Marketing Principles course. By using this website and/or purchasing the course, you agree to be bound by these Terms. Please read them carefully before proceeding.
If you do not agree to these Terms, you must not use the website or access the course.
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1. Who We Are
PrinciplesMBA.com provides access to the Marketing Principles online course. The course is sold and delivered through trusted third-party providers, who act as technology and payment facilitators. All content and communication, however, is managed by PrinciplesMBA.com.
For any questions about these Terms, contact us at [email protected].
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2. Course Access and Use
• Upon purchase, you are granted lifetime access to the Marketing Principles course, subject to availability and these Terms.
• Access is personal and non-transferable. You may not share your login credentials or allow others to access the course using your account.
• You agree not to copy, reproduce, distribute, or commercially exploit any course content without prior written permission from PrinciplesMBA.com.
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3. Pricing and Payment
• The course is available for a one-time fee, clearly displayed at the point of purchase.
• Prices are shown in USD and may be subject to VAT, depending on your location.
• All payments are processed securely by our third-party payment provider. PrinciplesMBA.com does not store your payment details.
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4. Refund Policy
If you're not satisfied with your purchase, you may request a refund within 30 days of purchase by emailing [email protected].
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5. Group Purchases
If you're purchasing the course for a team of ten or more, we offer group discounts and custom training options. Please contact us at [email protected] to learn more.
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6. Intellectual Property
All content on this site and within the course—including text, videos, graphics, and branding—is the intellectual property of PrinciplesMBA.com or its licensors and is protected by copyright and other applicable laws.
Use of this content is strictly limited to personal educational purposes unless explicit written permission is granted.
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7. Limitation of Liability
To the fullest extent permitted by law, PrinciplesMBA.com will not be liable for:
• Any indirect, incidental, or consequential damages
• Loss of profits, data, or business opportunities
• Any interruption or inability to access the course due to technical issues beyond our control
The course is provided “as is” without warranties of any kind, whether express or implied.
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8. User Conduct
You agree not to use the site or course materials to:
• Upload or distribute malicious software
• Harass, harm, or impersonate others
• Violate any laws or regulations
• Infringe on any intellectual property rights
We reserve the right to suspend or terminate your access if these terms are violated.
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9. Privacy and Data Protection
We respect your privacy and process your personal data in accordance with applicable data protection laws, including the GDPR. For full details, please refer to our Privacy Policy, which can be found at: www.principlesmba.com/#privacy
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10. Changes to These Terms
We may update these Terms occasionally to reflect changes in our services or legal obligations. Any updates will be posted on this page with a revised effective date. Continued use of the site after changes are made constitutes acceptance of the updated Terms.
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If you have any questions about these Terms or your use of the course, please contact us at [email protected].

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